Amazon Getting Ready for 30 Hour Prime Day Shopping Festival

amazonThe major e-commerce giant Amazon has recently announced that on July 10th 2017, it will be offering its mega online shopping festival “Prime Day. In this customers can avail lots of lucrative deals while shopping online. This is going to be the 3rd annual “Prime Day” event for Amazon and it will start at 6 pm PST on 10th July and will continue till July 11.

It is going to a 30 hour sale period and customers can avail tonnes of lucrative and attractive offers on a wide range of products. This shopping festival is only meant for those customers who have enrolled in the Amazon’s Prime Service. The first Prime Day was observed by the company way back in 2015 to commemorate its 20th anniversary. However, from now onwards, it will be a regular annual affair because of its stupendous success rate.

The second Prime Day that was held in 2016 outperformed the inaugural one with approximately 50 percent growth in sales and overall 60 percent globally as per Amazon. As per the analysts, the company sold approximately $500 million last year. According to Amazon, the 30 Hour Prime Day Shopping Festival that is going to be held in 2017 will be far more revamped in terms of discounted offers and sale period.


Greg Greeley who is the Vice President of Amazon Prime delivered the following statement:

Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals — so we’re giving Prime members 30 hours to shop on Prime Day!

In addition to this, the Prime Day Amazon Shopping Festival 2017 will be covered across far more countries than before. According to the company, the festival will be available in 13 different countries with Prime members of Mexico and China will be able to shop for local as well as international deals through Amazon Global Store. The specifics of the deal have not been revealed by Amazon till now, but it is being speculated that there will be exciting offers available on television models. The statement from Amazon says that a record volume of various television sets will be available for sale during this period.

However, offers will be available for other Amazon services like for instance Prime Video, Amazon Music Unlimited and there will be promotional offers on audiobook and ebook membership with respect to Audible and Kindle.

In this year, there is going to be a new introduction in form of Alexa exclusive offers. Owners of Amazon Echo and other related gadgets will be able to perform voice shopping deals on various products. Radial which is an e-commerce consultancy firm has reported that that the sale on Prime Day exceeds that of peak holiday season.

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